Google Ads vs Facebook Ads: choose the job before the channel
Search and social do different jobs. Match the channel to the buyer’s situation instead of choosing by popularity.
Campaign landing-page checklist: make the click worth paying for
The ad gets attention. The landing page has to make that attention useful. Check the whole experience before turning up spend.
Why a low cost per lead can still be expensive
Cheap inquiries are not the same as valuable opportunities. Follow the lead past the form before judging the campaign.